Senior Performance Marketing Director with 12 years of experience managing 8-figure annual ad budgets across Programmatic, Paid Search, and Social. Specializes in algorithmic bidding strategies and DSP configuration for enterprise SaaS.
Marcus is a veteran media buyer and Performance Director who has overseen over $50M in cumulative ad spend for B2B tech companies. He specializes in the mathematical side of advertising, moving beyond basic targeting to master Real-Time Bidding (RTB), DSP configuration, and algorithmic optimization. His expertise covers the transition from direct buying to programmatic, solving "bot traffic" issues in display, and fine-tuning frequency caps to maximize ROAS without ad fatigue. Marcus writes for technical marketers who need to understand the backend logic of ad platforms to stop bleeding budget on "broad appeal" campaigns. He provides granular advice on retargeting loops and lookalike modeling.