Marketing Operations (MOps) Engineer and Data Analyst with a decade of experience in MarTech stack integration. Certified expert in Salesforce, HubSpot, and GA4 implementation for mid-sized enterprises.
David is a systems thinker who solves the "spaghetti data" problem plaguing modern marketing teams. With a background in data science, he specializes in auditing MarTech stacks to eliminate redundancy, ensuring seamless API integrations between CRMs and ad platforms, and fixing broken attribution models. David's content focuses on data hygiene, GDPR/CCPA compliance in tracking, and the technical setup of analytics tools like GA4 and GTM. He teaches companies how to move beyond vanity metrics to track true customer lifetime value and how to prevent system slowdowns during peak traffic. He turns messy databases into clean, actionable revenue engines.